Dani Clifton | House of Aiyla, Logo Concept
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House of Aiyla, Logo Concept

This is a concept created for a new online retailer specialising in children’s Indian fashion in the UK. The name “Aiyla” is symmetrical by nature, so I wanted to draw on that in the main wordmark. This logo system features hand drawn elements taking inspiration from Hindi script and a bright playful colour scheme, while maintaining a modern and sophisticated feel.

Client

House of Aiyla

Date

15/02/2016

Category

Brand Identity, Logo Design